Full-Service Digital Marketing Agency.

WE USE SEO, SOCIAL MEDIA AND PPC STRATEGIES TO SPREAD YOUR MESSAGE.

It is important to present a professional image to your customers. With a new brand style established through your website, strengthen your customers’ recognition of your business by repeating your brand message including your online and offline materials.

Through detailed brand image discussion, we help you to clarify which direction will best express the balance between expressing who you are and drawing to your business the people that you want to attract.

Digital Marketing Strategy

Comprehending a vision for digital media

We have experience constructing digital marketing campaigns for a wide variety of clients, utilizing a wide variety of channels. Whether for stand-alone campaigns or in connection with one of our websites, we understand the requirements of marketing to online audiences. Technological advancements have helped to smooth out some of the past difficulties of advertising, such as understanding who is viewing your ads, the ability to track these people down and engage with them, and the ability to remarket to customers and similar audiences who are interested in your ads. We apply all of these considerations to every digital marketing campaign, in our ongoing effort to realize the full potential of marketing over the digital world.

Social Media Marketing Strategy

Engage with your customers through social media

Bestplans Marketing was one of the first agencies to recognize the potential value of social media, so we pride ourselves on innovative social media practices. With personal representatives at Facebook and Google, along with contacts at Twitter, LinkedIn, Postmedia and content sites like Vancouver is Awesome and Daily Hive, we are always up to date on the latest and greatest online. Bestplans Marketing understands that social media marketing technique is never something you can master, because of the rapid changes it undergoes, so the process by which you approach digital marketing must be constantly refined and focused. Our process ensures that your message is placed in the perfect spot for its audience.

Pay-per-click advertisements

Executing Our Plan

At Bestplans Marketing, we understand that any media strategy consists of parts that complement one another. The proliferation of online media channels has created more places to reach audiences than ever before, but the similarities between many of these channels can often lead agencies to believe that they can all be treated equally, with a one-size-fits-all strategy across platforms. Traditionally, you would never have considered treating print and radio equally, and while the differences may be less pronounced, for this reason you should not treat Twitter and Instagram as if the same strategy will perform on both platforms. Bestplans Marketing acknowledges these differences when planning a comprehensive media buy and uses the subtleties as new regions to inject creative planning.

Analytics and Reporting

Tracking Success

Perhaps the most advantageous evolution in digital marketing is the wealth of data now available for each campaign. Monitoring ad sets for performance is a crucial step in establishing sustained campaign success, and Bestplans Marketing takes pride in offering analytic insights to every client. Throughout the duration of a campaign, we provide frequent update reports and then use the information we gain from these to hone our ad sets, optimizing the campaign while it’s still live. This method allows us to fully utilize our digital capabilities and expertise, maximizing engagement and specifying your target audience. Our reporting also gives every client a quantifiable takeaway for the project, showing them exactly how their budget was spent, and how their goals were achieved.